Archives - 'Marketing Insights'

Enough talk about data. Let’s do something!

The story’s been written thousands — if not millions — of times already. Data is the next big thing in marketing. Actually, it is the... Read more>>

11 social media trends to plan for in 2017

Planning season is on the horizon, which means we’re thinking about the trends that will impact your social media efforts in 2017. It has... Read more>>

Should you rethink your annual marketing plan?

Customers have more power than ever, so it’s important to think about how you’re reaching them with your annual marketing plan. This... Read more>>

Striving to find insights

“The task is not so much to see what no one yet has seen, but to think what nobody yet has thought about that which everybody... Read more>>

Protect your institutional knowledge: Write it down

People leave. They find a new job. They are lured to a competitor. They are fired. They retire. They get hit by a bus … or they win... Read more>>

Enough with fluff

“This article is brand-new and very high quality — it’s the best.” Does this nondescript description compel you to keep reading? If... Read more>>

How to define your content marketing needs

If you’re selling cereal and toilet paper, your customers are in the market for your products on a monthly, or even weekly, basis. But... Read more>>

Swipe. Click. Buy. 3 things driving e-commerce

E-commerce is more than a way to drive transactions. It’s a tool to evolve your customer relationships, build brand affinity, provide a... Read more>>

3 lessons in effectively marketing to engineers

A few weeks ago, I was honored to be among the industry experts presenting tips for successful marketing at the 2016 Marketing to Engineers... Read more>>

Maintaining personal relationships in an increasingly digital era

Please pick up the phone — and take me out to dinner It’s easy in the era of constant email, social media and texting to avoid... Read more>>