Archives - 'Digital Marketing'

Should your brand use search as a CTA?

A new TV commercial series featuring actress Mindy Kaling has viewers reaching for their devices to Google “That place where Coke... Read more>>

6 SEO trends to watch in 2017

SEO trends in 2017 reinforce an important message: to be successful, approach SEO as a means to answer your customer’s questions, not as... Read more>>

How to make the most of seasonal B2B web traffic

The holidays are upon us, which means your B2B web traffic is likely smack dab in the middle of its end-of-year slump. It also means that... Read more>>

5 digital marketing tips to help you go the distance

As marketers, we're all running the same race to connect with our customers and meet our business goals. As we take our positions at the... Read more>>

Mobile technologies that were supposed to change everything

A look back at some of the marketing world’s most hyped apps Did you see that scene on the HBO comedy series “Silicon Valley” about... Read more>>

Swipe. Click. Buy. 3 things driving e-commerce

E-commerce is more than a way to drive transactions. It’s a tool to evolve your customer relationships, build brand affinity, provide a... Read more>>

Seeing is believing (except in digital advertising)

Marketing has often been a “faith-based” endeavor cymbalta anxiety. Retailer John Wanamaker is noted for remarking that “half the... Read more>>

12 most popular Undercurrent blog posts of 2015

When you write, rewrite, tweak and toil over a blog post, you hope all 3 billion Internet users read it, love it and share it. (There’s... Read more>>

3 digital marketing predictions for 2016

B2B marketing in 2016 will not be about the “next big thing” as much as it will be “next steps in evolution” across multi-channel... Read more>>

How Do I Make a Global Website?

Having just returned from a three-day intensive content strategy conference in Portland, Oregon — Confab Intensive — I was reviewing... Read more>>