Do you have what it takes?

When companies start down the content marketing path, one of the first big ideas someone inevitably suggests is: “Let’s start a blog!” Yeah! Do it! Everybody loves blogs! In fact, blogs are the third most popular business-to-business content marketing tactic, according to a recent study from the Content Marketing Institute. The only tactics more popular are social media content and case studies.

An autonomous blog — one that may not be under the control of a grumpy digital team that makes you plead for every pixel of space on the company website — can offer an irresistible sense of publishing freedom to a bullied content marketing team. And with so many free blog publishing sites, it can be a relatively inexpensive and low-effort tactic to house all your beautiful new content.

But …

Do you have what it takes to start a company blog? Even if you have the chops to start it, do you have the stamina and determination to keep it going?

Don’t worry, we’ve created a handy decision tree to help you answer that. It doesn’t cover everything you’ll need to consider before diving into blogging, but it’s a good start. If you make it all the way to the end, congratulations! We can’t wait to see your blog! But if the details seem too overwhelming, don’t sweat it. Just give Two Rivers Marketing a call and we’ll help.

 

So you want to start a company blog

 

About Keesia Wirt

Keesia Wirt, content strategist at Two Rivers Marketing, is a self-proclaimed content nerd. With a background in newspaper and magazine journalism, she now helps clients connect with their target audiences by creating relevant, valuable content that they want to read, watch and share with others. Her favorite tools include audience personas, crotchet hooks, whisks and duct tape. If you want to talk content, email her at KeesiaW@2rm.com.