Monthly archives for May, 2016

3 ways to make your PR pitch count

“I’m having the hardest time getting editors to care about it.” This week I led a PR roundtable discussion with a number of marketing... Read more>>

Protect your institutional knowledge: Write it down

People leave. They find a new job. They are lured to a competitor. They are fired. They retire. They get hit by a bus … or they win... Read more>>

Enough with fluff

“This article is brand-new and very high quality — it’s the best.” Does this nondescript description compel you to keep reading? If... Read more>>

From pastry chef to PR exec

I’ve always enjoyed baking — something about the intentional nature of following directions and producing results. It’s been a... Read more>>