Monthly archives for April, 2016

How to define your content marketing needs

If you’re selling cereal and toilet paper, your customers are in the market for your products on a monthly, or even weekly, basis. But... Read more>>

Takeaways from the largest gathering of copy editors in history

For three days recently, I was among my people at the 20th annual conference of the American Copy Editors Society (ACES) in Portland,... Read more>>

Swipe. Click. Buy. 3 things driving e-commerce

E-commerce is more than a way to drive transactions. It’s a tool to evolve your customer relationships, build brand affinity, provide a... Read more>>

3 lessons in effectively marketing to engineers

A few weeks ago, I was honored to be among the industry experts presenting tips for successful marketing at the 2016 Marketing to Engineers... Read more>>