Monthly archives for October, 2015

Winning: An award and a mindset

Winning can take many forms. As a marketing professional, you can achieve big and small wins. You convince your client to create a blog,... Read more>>

3 lessons in engagement from my toddler

It’s easy to tell when my 2-year-old daughter is losing interest in something. With an abrupt proclamation of, “ALL DONE!” and a... Read more>>

How do I know if content is making a difference?

One of the most often used, and somewhat tired, clichés in marketing is the idea of “breaking through the clutter.” And with so many... Read more>>

Great to Meet You!

Helping clients connect with their key audiences is an important part of public relations. Brand messages should be clear, compelling and... Read more>>

Cheat sheet: Digital advertising terms and definitions

Digital advertising and all its forms have been hot topics in the advertising world — and will continue to be. Types of digital... Read more>>

Advertising ROI: One size does not fit all

There is an old advertising adage that says “I know that half of my advertising is working, but the problem is that I don’t know which... Read more>>

10 Social Media Trends to Plan for in 2016

2015 has been another big year for social media: ● Facebook reached 1.49 billion monthly active users and 1.31 billion mobile... Read more>>

Happy Manufacturing Day

Our agency is housed in a former parts warehouse for General Motors; the refurbished GM sign hangs above us, and the freight elevator from... Read more>>