As a company with a presence on every continent but Antarctica, JLG Industries needed a website with equal scope. The site had to be user-friendly and accessible in multiple languages, and it had to provide complete and thorough product information in an instant. Adding to the challenge: Not all JLG products are available in all countries, so the content had to be customized based on the products available in each country.
Two Rivers Marketing built the site and launched it in nine languages — with more being added on a regular basis. The content is customized globally and integrates with a number of databases that are accessed seamlessly through the site itself.
A website of this magnitude requires a robust content-management system in order to be updated easily by its administrators, and Two Rivers Marketing provided exactly that, thus keeping the ongoing costs for content updates and site changes to a minimum. Our hosting plan includes host sites in three locations worldwide, assuring optimal performance anywhere in the world.
The site is working as an important sales tool that better serves JLG company offices, dealers, and end users across the globe.