We’re more than specialists in what, where, when, and why to do something. We’re
specialists in doing it — in turning big ideas into action and theory into reality
— in a way that creates awareness, effects change, and boosts your bottom line.
TRADE MEDIA RELATIONS
When it comes to competitive public relations, we have a mantra at Two Rivers Marketing:
“Don’t just beat your competition — bury them.” Bury their story. Bury their message.
And keep piling on with applicable materials and information that cannot be ignored
by media or audiences.
Our experienced PR professionals work with you to understand your products and services,
your markets, your media channels, and your customers — and we develop strategic
opportunities to achieve your goals. From high-profile media placements to product
launches to trade show support, we can give new life to an otherwise parched public
relations platform.
EVENT MANAGEMENT
Special events come in all shapes and sizes, and Two Rivers Marketing has just about
done everything: press conferences, customer events, dealer sales meetings, internal
celebrations — done in conjunction with trade shows, at neutral locations, or in
the friendly confines of corporate headquarters. And we’ve played many roles: We’ve
handled complete organization — including arrangement of venues, guest speakers
and entertainment — promotional items and invitations, food and beverage management,
and coordination of the smallest details, all the way down to name tag design and
production; we’ve also worked in tandem with a client or third-party event manager,
helping as needed in areas such as media coordination, promotions, on-site signage
and décor, speechwriting, and logistics.
PRODUCT LAUNCHES
Most organizations launch products and services annually — if not more often. Frequently,
the toughest part of creating the marketing plan is to prioritize each launch. Is
it simply an enhancement to an existing product or service? Is it an extension of
a current line of offerings? Or is it something monumental — something that will
completely change the way things are done or possibly launch your organization into
new markets and applications? These are the first questions we ask, but then we’ll
walk you all the way through the process, from developing production timelines,
to thinking through testing, to the internal announcement, to the big splash.
CUSTOM PUBLISHING
Whether the objective is customer relationship management or building a customer
base, custom publications that serve specific niche industries, lifestyles, and
hobbies can be an incredibly valuable marketing tool. By developing a marketing
piece that educates their audience while promoting their products and services,
these clients have found custom publishing titles to be a key component of an integrated
marketing effort.
Our custom-publishing professionals can help manage editorial planning, develop
content, handle creative layout and design, and manage print production.