Customers in a variety of industries know that Vermeer is more than just a manufacturer of reliable equipment. These customers rely on Vermeer for the market insights that come with industry experience and knowledge.
But what about prospects who aren’t as familiar with the Vermeer name and reputation? For those potential customers in the water and sewer, landscape, energy, and telecommunications industries, Two Rivers Marketing helped Vermeer develop a series of market-focused pieces of literature to illustrate Vermeer’s understanding of their unique needs, concerns, and challenges.
Each piece provides an overview of the market and prevailing trends, along with specific industry insights and a detailed list of equipment customers can use to stay on top of their competition.
The literature was introduced at the 2007 International Construction and Utility Equipment Exposition (ICUEE) show in Louisville, Ky. “Customers appreciated the fact that we do more than just make equipment,” said Kelli Meyer, marketing specialist for Vermeer. “We’re offering them information that can also help them succeed.”