Few brands touch as many different industries and applications as ARO fluid technologies
from Ingersoll Rand. The company makes a variety of piston pumps, diaphragm pumps,
dispensing systems, pneumatic valves and cylinders, and lubrication equipment —
and reaches customers all over the world. Up until recently, however, they didn’t
have a single comprehensive source of ARO product information.
That’s where Two Rivers Marketing came in. During an update of the Ingersoll Rand
Web site, we used the opportunity to supply ARO with a lively, high-tech, one-stop
information center called Productivity Park.
Productivity Park is a virtual business park that just happens to be home to all
the industries that use ARO fluid technologies. Clicking on any building brings
it to the forefront, along with a list of fluid-technology applications used in
that industry. The user can then click on each application to learn how ARO products
and technologies are used.
Two Rivers Marketing concepted and animated Productivity Park using Cinema 4D software.
"The response from our internal and external customers has exceeded all expectations
of the project charter," said project team leader Oakley Roberts. Bruce Thielke
of Davidson Sales & Engineering was just one of many customers who expressed his
satisfaction to the team: "This is a great website. It looks like it's packed full
of useful information and a lot of really nifty tools.”