Among other things, the challenge to cut pages meant reducing the size of the spec table. Adding compact tractors meant adding nine models to the table — but drastically reducing the font size would have defeated the purpose of publishing specs.
The solution came from a Two Rivers Marketing art director who recommended layout changes that would allow WorkSaver to maximize space and meet the challenge — without reducing content or compromising readability.
The winter 2008 issue of WorkSaver had 48 pages, as promised, and had the highest circulation in its 30-year history. The client saved a tremendous amount of money by reducing the page count, and since Bobcat dealers share the publication costs, it was a success with them, too.
“The WorkSaver BobCatalog was in the mail ahead of schedule before Jan. 1,” said Leroy Anderson, Bobcat marketing communication manager. “Two Rivers Marketing did a great job on the most difficult issue of the year, revamping the product spec insert to fit a double-gatefold format. Nice job.”